THE HIPGNOSIS STORY began in 1968 when two film students, Aubrey 'Po' Powell and Storm Thorgerson, saw the unusual name written on their apartment door in London's South Kensington.
They were looking for a title for their newly formed company specialising in photo-design work and the connotations of the word Hipgnosis seemed totally appropriate. Syd Barrett, founder and lyricist of Pink Floyd, was living with them at the time and it was he who supposedly made up the name.
Pink Floyd were friends and when they needed a design for their second album 'A Saucerful of Secrets', they turned to Po and Storm for ideas. After the album cover was completed, Hipgnosis suddenly found themselves inundated with requests from other recording artists to design covers for them too.
